PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automaticallycollect certain information about your device, including information about yourweb browser, IP address, time zone, and some of the cookies that are installedon your device. Additionally, as you browse the Site, we collect informationabout the individual web pages or products that you view, what websites orsearch terms referred you to the Site, and information about how you interactwith the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using thefollowing technologies:
-“Cookies” are data files that are placed on your device or computer and ofteninclude an anonymous unique identifier. For more information about cookies, andhow to disable cookies, visit http://www.allaboutcookies.org.
-“Log files” track actions occurring on the Site, and collect data includingyour IP address, browser type, Internet service provider, referring/exit pages,and date/time stamps.
-“Web beacons,” “tags,” and “pixels” are electronic files used to recordinformation about how you browse the Site.
Additionally when you make a purchase orattempt to make a purchase through the Site, we collect certain informationfrom you, including your name, billing address, shipping address, paymentinformation (including credit card numbers, email address, and phonenumber. We refer to this information as“Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the information that we collectgenerally to communicate with you and fulfill marketing activities. Orderinformation collected will be used for any orders placed through the Site(including processing your payment information, arranging for shipping, andproviding you with invoices and/or order confirmations). In addition, we screenorders for potential risk or fraud; and
When in line with the preferences you haveshared with us, provide you with information or advertising relating to ourproducts or services.
We use the Device Information that wecollect to help us screen for potential risk and fraud (in particular, your IPaddress), and more generally to improve and optimize our Site (for example, bygenerating analytics about how our customers browse and interact with the Site,and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information withthird parties to help us use your Personal Information, as describedabove. For example, we use GoogleAnalytics to help us understand how our customers use the Site--you can readmore about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analyticshere: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your PersonalInformation to comply with applicable laws and regulations, to respond to asubpoena, search warrant or other lawful request for information we receive, orto otherwise protect our rights.
As described above, we use your PersonalInformation to provide you with targeted advertisements or marketingcommunications we believe may be of interest to you. For more information about how targetedadvertising works, you can visit the Network Advertising Initiative’s (“NAI”)educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visitingthe below:
GOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some ofthese services by visiting the Digital Advertising Alliance’s opt-out portalat: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’sdata collection and use practices when we see a Do Not Track signal from yourbrowser.
If you are a European resident, you havethe right to access personal information we hold about you and to ask that yourpersonal information be corrected, updated, or deleted. If you would like toexercise this right, please contact us through the contact information below.
Additionally, if you are a Europeanresident we note that we are processing your information in order to fulfillcontracts we might have with you (for example if you make an order through theSite), or otherwise to pursue our legitimate business interests listedabove. Additionally, please note thatyour information will be transferred outside of Europe, including to Canada andthe United States.
When you place an order through the Site,we will maintain your Order Information for our records unless and until youask us to delete this information.
For more information about our privacypractices, if you have questions, or if you would like to make a complaint,please contact us by e-mail at email@example.com or by mail using thedetails provided below:
8 Cricketfield Road, London, HCK, E58NS, United Kingdom